Jamba Juice has unveiled BLEND Plan 3.0 with strategic priorities and initiatives for 2013 to position the company for transformational growth and increased shareholder value.
Jamba plans to build total brand value though multi-channel brand building and total innovation, with consumer loyalty and marketing programs and partnerships.
The company intends to develop integrated programs, like Master of Blending Arts training that will help deepen and broaden the health and wellness knowledge of the Jamba workforce across the system.
It plans to accelerate franchise growth by deploying a new integrated business model, and remodel and refresh up to 100 company stores.
New flexible formats JambaGO and a limited menu Smoothie Station will be expanded significantly in 2013.
Jamba plans to increase consumer touch points with innovative branded products and put in place a new business model for the manufacture and distribution of Jamba-branded products.
The company also plans to further reduce costs and drive productivity in 2013.
Jamba Juice offers whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas.
