California Giant aims at youth market with berry cones
Published: 2012-11-06 Origin: freshplaza Views:
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Core Tip: California Giant’s Berry Yogurt Cones were examined, sniffed, tasted and touched on Sunday, October 28 by a discerning panel of 24 judges, 11 of whom were children, a new and enthusiastic addition to this year’s contest.
As a finalist in the Produce Marketing Association’s (PMA) annual Sensory Experience Recipe Contest at Fresh Summit 2012, California Giant’s Berry Yogurt Cones were examined, sniffed, tasted and touched on Sunday, October 28 by a discerning panel of 24 judges, 11 of whom were children, a new and enthusiastic addition to this year’s contest.
Out of the 46 recipes submitted, 11 were selected to be finalists and to showcase their product in a dish that would appeal to the senses of a group of top-level buyers, industry experts and, in particular, the taste buds of local children.
"Our Berry Yogurt Cones recipe is not only a healthy, easy and kid-friendly treat, it’s also mom-friendly because there’s no clean up," said Cindy Jewell, Director of Marketing for California Giant. "It’s fun and versatile too. You can use any assortment of berries that are in season, a variety of yogurt flavors, and optional garnishes, such as lemon peel, shaved chocolate, chopped nuts, or drizzled honey."
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