Among other improvements, the company has promised an improved crumb coating on breaded fish and fish cakes, along with redesigned packaging and signage. The company is also introducing a more standardized portioning system, in reaction to customers wanting specific sizes to match recipes.
The improvements are part of a multimillion-pound revamp across the company’s meat, fish and poultry offerings, according to a release from the company.
The company, according to the release, has invested approximately GBP 1 billion (USD billion, EUR billion) “to improve the shopping experience for customers.”
The improvements will be visible over the next few weeks in all Extras, Superstores and Metros.
