Tesco experienced a massive 3.8 per cent decline in sales for the 12 weeks ending July 20, according to Kantar Worldpanel data. The decline is the worst in two decades, since comparable records began in 1994.
It again lost more of its UK market share, with a decrease of 1.4 per cent to 28.9 per cent. This is sure to put an increased amount of pressure on incoming CEO Dave Lewis.
The Tesco results were the worst in the UK grocery sector, with even Morrisons doing slightly better than Tesco. While Morrisons' sales also declined by 3.8 per cent, its market share fell by 0.5 per cent to 11 per cent, with no acceleration.
Sainsbury's grew its market share by 0.1 per cent and Asda grew its market share by 0.01 per cent, leaving them little changed at 16.6 per cent and 17 per cent respectively. While Sainsbury's recorded sales growth of 1.2 per cent and Asda sales grew by 0.9 per cent. Meanwhile Waitrose recorded sales growth of 3.4 per cent and an increase in market share of 0.1 per cent to 4.9 per cent.
It should come as no surprise that the major discounters Aldi and Lidl grew their sales by 32.2 per cent and 19.5 per cent respectively. They now hold a record combined market share of 8.4 per cent in the UK.
Overall the UK grocery industry grew by 0.9 per cent in the 12 week period which is a slow down compared to the growth of 2.8 per cent in the previous period. Food inflation dropped to a record low of 0.4 per cent, the tenth consecutive period of inflation decline, and far below the 3.5 per cent average in 2013.