SunFoods, a US-based supplier and manufacturer of rice products, has launched new Hinode Rice family size microwavable pouches for retailers across the nation.
The Hinode Rice will be available in three varieties such as Whole Grain Jasmine Brown Rice, Fragrant White Jasmine Rice and Chicken Flavored Rice.
The product with a full pound of pre-cooked rice can be prepared in just two and a half minutes, said the company.
Hinode Rice which supports the USDA recommendations, focuses on growing whole grain consumption in the US by offering convenient microwavable whole grain rice products in a range of package sizes.
SunFoods Hinode Rice sales and marketing VP John Koury said, "By making whole grain preparation fast and convenient, we anticipate microwavable whole grain rice will continue to take market share from standard white rice."
