In an exclusive podcast, Philippe Roucoule, who leads Disney’s food licensing team in the UK and Ireland, said the first manufacturer contacted him just five hours after the announcement was made.
However, while there will be undoubted licensing opportunities across the food sector, he said any deals and launches were a long way off.
Disney is planning on releasing a new Star Wars film in 2015.
Brand benefits
In the podcast, Roucoule also details what benefits a manufacturer can gain from having one of Disney’s characters or brands on its products.
He said the firm licensed “thousands” of products with a range of companies – including Arla, Calypso and Fresca. Listen to the podcast to find out more.
