Punjab Grill, the North Indian frontier cuisine chain from Amit Burman-promoted LiteBite Foods, on Monday announced the opening of two new overseas outlets in Bangkok and Abu Dhabi, marking the international expansion of the brand.
The two new overseas outlets, spread over 4,000 sq ft each, will take people in Bangkok and Abu Dhabi on an epicurean journey through India’s richly diverse Northwest Frontier Province — the undivided Punjab region. “Punjab Grill is the face of Lite Bite Foods in the international markets, offering authentic & the best that North Indian frontier cuisine has to offer under one roof. Punjab Grill promises to provide a culinary haven that would recreate the scintillating magic of royal & traditional Punjabi cooking, in turn offering a truly gastronomical adventure to the food lovers,” said LiteBite Foods chairman Amit Burman.
The new Punjab Grill Outlet in Bangkok is situated in the Radisson Hotel, while the Abu Dhabi outlet is at Bawabat Al Sharq being developed by Baniyas. “These new outlets mark Punjab Grill’s initial steps in the overseas markets. We are now exploring a number of other destinations like Hong Kong, London, Dubai and Malaysia, besides expanding the brand’s presence in India,” added Burman.
