Bebida Beverage Company (BeBevCo) has roped in Coca Cola Bottling to distribute its KOMA Unwind relaxation drink across 800 direct store delivery (DSD) locations in the upper peninsula of Michigan, including Keweenaw, Ontonagon, Houghton and Baraga counties.
Sherwood Foods is the master distributor in Michigan and Coca Cola Bottling will pull its supply requirements for KOMA Unwind from the company.
BeBevCo CEO Brian Weber said choosing a Coca Cola Bottler to service 800 more locations in Michigan will set them up for larger retailers in that state in January 2013.
"We have a big meeting with one of them on the 11th of December. We also expect to start making announcements regarding our European expansion within a couple of weeks as well. 2013 is going to be a big year for BeBevCo," he added.
BeBevCo develops manufactures and markets liquid relaxation products including KOMA Unwind Sugar-free Liquid Relaxation and KOMA Unwind Liquid Relaxation Shot as well as Potencia Energy, Potencia BLAST energy shot, Relax 5 shots and Piranha Water.
