Packaging design gives personality, which is essentially what a brand should be
Published: 2012-12-11 Authour: Kacey Culliney
Core Tip: Packaging design is a crucial investment for premium chocolate firms in an overcrowded marketplace as it gives a product personality, which is essentially what a brand should be, says a graphic designer.
Packaging design is a crucial investment for premium chocolate firms in an overcrowded marketplace as it gives a product personality, which is essentially what a brand should be, says a graphic designer.
ConfectioneryNews.com spoke to Mark Salisbury, director of graphic design agency Solid Block, about the role of packaging design in premium chocolate products.
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