Cafe2u, an Australia-based mobile coffee franchise system, plans to open 12 franchises in the US in 2013.
During its first year in the US, Cafe2u was able to put its gourmet coffee franchise on the road in California, Oregon, Colorado, Georgia and Florida.
Cafe2U USA president and CEO Scott Bundy believes that the $19bn American coffee market will support 1,000 franchises.
"We're excited to see that people here love Cafe2U coffee just as much as everyone else."
Cafe2U puts a full café setup inside its vans. The back doors open to reveal a $7,000 espresso machine and a $1,000 grinder. The side door opens to a refrigerator full of milk for espresso drinks, gourmet food items, snacks, sodas and energy drinks.
The brand got its start in Australia in 2000 and currently operates more than 200 vans throughout Australia, the UK, the US, Germany and New Zealand.
