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Current Position:Home » News » Marketing & Retail » Supply Chain » Topic

Suntory Liquors to re-enter Brazil

Zoom in font  Zoom out font Published: 2012-12-21  Authour: Foodmate team  Views: 46
Core Tip: Suntory Liquors plans to sell again its hard liquors in Brazil from January 2013 after moving out of the country in 2004 due to unfavorable economic conditions.
Suntory Liquors, a part of Japan-based Suntory Holdings, plans to sell again its hard liquors in Brazil from January 2013 after moving out of the country in 2004 due to unfavorable economic conditions.

The company, which first entered Brazil in the 1970, will now ship around 50,000 cases of its products from Japan and Mexico, with an aim to generate revenues of over JPY1bn ($11.88m) by 2015.

Suntory will sell its Japanese whiskey brands Hakushu and Yamazaki and will import shochu from Japan. It also plans to sell its Mexico-made Midori melon liqueur and plum wine, reported NIKKEI.com.

The company further hopes to expand its products availability in the Brazil for the upcoming 2014 World Cup and the 2016 Olympics.

 
 
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