Published: 2013-01-04 Authour: Mark Astley Views: 14
Core Tip: Researchers have demonstrated the existence of a number of shape symbolism effects - known as cross-modal correspondences - between round and angular shapes, and cheese.
A number of recent studies have revealed the existence of cross-modal correspondences between food and beverage products and shapes varying on the angular-round continuum.
For example, it has previously been demonstrated that people preferentially match carbonated water with angular shapes and still water with rounded shapes.