UK-based supermarket chain Morrisons has tied up with television entertainers Ant & Dec to launch a new promotional campaign in an attempt to turn around the chain's falling sales.
The partnership is a multi-million pound deal that includes sponsorship of ITV's flagship Saturday night shows Britain's Got Talent and Ant & Dec's Saturday Night Takeaway.
Commenting on the new campaign Morrisons chief executive Dalton Philips noted that the traditional methods of Morrisons are exclusive and they want to promote the fact that more than 5,000 trained butchers, bakers and fishmongers were working under the brand.
"This deal puts us in the homes of millions of potential new Morrisons customers every Saturday night and gives us the opportunity to showcase the talent that shoppers won't see in any other supermarket," elaborated Philips.
Special price deals on food such as pizzas and sharing platters on Saturdays is coupled with the television deal to tie-in customers with the programs.
