The website now features delivery slots for postcodes across the capital from Ealing to Essex. Deliveries will begin on 9th July 2014.
On the move into London, Simon Thompson, managing director for online food at Morrisons said: “We’re aware that we’re up against other more established services and the competition is fierce. However, our online distribution model is different to the other major supermarkets, and is already delivering an industry-leading service to customers.”
Morrisons online proposition combines the supermarket’s affordable fresh food – much of it made in its own manufacturing facilities – with Ocado’s leading end-to-end technology, logistics and distribution operations.
Heading into the capital, the supermarket will look to maintain its industry-leading 95 per cent success rate for delivering on-time.
Delivery slots across the area will be made available from just £1.00 and, as part of Morrisons ‘Great Service Everyday’ approach, London customers can expect one hour time slots and the opportunity to check the freshness of the products before accepting them.
