“Having a presence on Sina Weibo will allow NFI to directly interact with the Chinese seafood community at large,” said Lynsee Fowler, NFI’s Communications Coordinator. “It provides NFI with the opportunity to share information and resources with an audience of trading partners and potential partners in China, who we wouldn’t be able to reach as quickly without this platform.”
Sina Weibo, often described as China’s answer to Twitter, has over 400 million registered users, nearly 90 percent of those active on social media there. By contrast, Twitter has an estimated 500 million users worldwide.
The NFI’s move follows efforts by the institute to join NFI Facebook, Twitter, LinkedIn, Pinterest and Google+ as well as several blogging platforms.
NFI uses social media to promote seafood to consumers and to address seafood-related police and regulatory issues.
