Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (MINE), announces that the new zero-calorie formula of VitaminFIZZ(R), in sleek 17 ounce bottles, starts production today.
Level 5 executives forecast that retailers in New York City, and then Southern California, will have VitaminFIZZ(R) bottles on their shelves by mid-August and late-August, respectively. The lightly sparkling, naturally flavored, vitamin-enhanced beverage will include three initial flavors: Lemon-Lime, Mango-Orange and Strawberry-Watermelon. All three flavors contain 100% of the Recommended Daily Intake of Vitamin C, Vitamin B6 and Vitamin B12.
"It is extremely satisfying to see those sleek, bright bottles roll off the production line today," said V. Scott Vanis, Minerco's Chairman and CEO. "It will be twice as satisfying when we see them displayed on retailers' shelves and available to consumers."
The current run of VitaminFIZZ(R) is being bottled in New York. All three flavors will be on retailers' shelves in hundreds of locations by mid-August in New York, closely followed by Southern California locations. Rollouts in other top markets are planned in the coming months. The locations will be available on the VitaminFIZZ(R) website and updates will be made regularly.
"VitaminFIZZ has a lot of momentum right now, and we are just getting started," said Darin Ezra, CEO of Power Brands Consulting and Director of Level 5 Beverage. "We are finding more interested retailers and distribution partners every day."
As consumer tastes continue to evolve, VitaminFIZZ(R) is setting the pace for the sparkling water category and is the latest example of progressive new trends in the beverage market. VitaminFIZZ(R) is a healthy and refreshing new alternative to heavily sweetened carbonated soft drinks, targeting young people who are weight and health conscious.
VitaminFIZZ(R) Mango-Orange blends the sweet and tangy flavors of the tropics with a citrus twist, while the Strawberry-Watermelon flavor evokes the fresh taste of summer. For a more familiar flavor profile, there is the clean, crisp taste of VitaminFIZZ(R) Lemon-Lime but without the syrupy sweetness of soda.
