Britvic Soft Drinks and PepsiCo UK have revealed a new ‘Size Does Matter’ campaign to support its bigger 600ml bottle-size.Along with the marketing campaign, which features outdoor posters and point of sale in-store activity, Britvic and PepsiCo UK are also introducing a ‘20 per cent bigger’ flash on 600ml bottles of Pepsi Max, Diet Pepsi, 7UP Free, and Tango.
The addition of the on-pack flash follows customer research into how to better communicate the size and value that these bigger bottles present shoppers.
