Stock Spirits Group USA, a Miami-based manufacturer of wide range of spirits, has selected marketing firm Liquid Agency of California to launch vodka-based liqueur brand Keglevich in the UK on-trade.
Keglevich is an Italian brand of grain vodka, which is mixed with fruit or cream to form Vodka Keglevich. The liqueur brand is available in four varieties - Keglevich Delicious, Keglevich Fresh, Keglevich Exotic and Keglevich Luxuria. Each of these varieties is again available in different flavors.
For the UK launch, Liquid will design the initial on-trade point of sale items like photography campaign, counter top material, posters and branded merchandise. The brand is solely distributed by Pinnacle Drinks in the UK, reported The Drum.
Pinnacle Drinks director Mike Heaton said Keglevich is simple and tastes good.
"It's also very versatile - it can be served as a shot, as a long drink or in a cocktail - which is good news for trade and consumers," Heaton added.
