Following on from the success of its 3-in-line Rosanna Pink Onion pack, Stour Valley based onion specialist Stourgarden has this week launched its latest range extension, Rosanna 750g cooks pack.The unique variety, a commercial first within UK retail, will feature throughout Tesco stores nationwide and offer a unique alternative to the traditional brown and red varieties that have long been a mainstay of the weekly shopping basket.
Offering a subtle, mild flavour along with a unique ‘blush’ flesh, the onions are described as the ideal ingredient for both hot and cold meals.
Furthermore the variety has united with Cancer Research UK’s Race for Life and will donate 2p from each Rosanna pack sold. This will fund life-saving research to beat over 200 types of cancer affecting both men and women.
"Rosanna Pink Onions have been a real success story since their launch in October 2012. The variety offers us a clear point of difference from our retail competitors and demonstrates our ongoing commitment to offer consumers new and exciting products," added Tesco Onion Buyer, Steven Williams.
"We are seeing a switch in shopping habits as consumers look to experiment with the new variety, together with an increase in shoppers to the category. We are also delighted that Rosanna Pink Onions will be supporting Tescoʼs partnership with Cancer Research UKʼs Race for Life, which is now in its 12th year."
Rosanna Pink Onions are available in packs of 3 priced at £1.00 or 750g priced at 75p.
