According to the report, "Consumer Trends in the Soy Products Market in the UK", the better off consumers account for nearly 40% of the market value, and the moderate income group 28%.
Older young adults, aged between 25 and 34, hold the highest share of over 25%, followed by older consumers aged over 55 with 17%; tweens & early teens aged 10-15 hold just over 4%.
Female soy product consumers outnumber their male counterparts in the UK with a share of 57%; the urban population account for 72% of the market.
Over 31% of the consumers surveyed said that the most influencing trend for them has been changing age structures.
Gauged by the education level of the consumers, the post secondary - non tertiary group forms 25.6% while the least is the primary educated category with 1.7%.
Consumers having leisure time of over seven hours a day account for over 39% of the market while those having less than an hour's time are only 10%.
Among the various categories, the private label penetration in soy desserts is over 26%, while that in soy drinks and soy milk is 40% and 42% respectively.
The market share of the three categories is: soy milk 46%, soy drinks 36% and soy desserts 18%.
