Hydrating drinks
New Zealand-based 1907 Water (1907water.com) highlighted its naturally alkaline water with a pH of 8.0.
Activate Drinks, Los Angeles, (activatedrinks.com) unveiled Activate Alkalized Water + Electrolytes. It also announced its expanded distribution into New York City retailers such as Food Emporium and Fairway.
New York-based All Market Inc. (vitacoco.com) offered samples of its line of Vita Coco coconut waters including its newest flavor, Orange. It also offered attendees a taste of its new Coco Cafe Mocha and Vanilla flavors.
Balance Water Co. LLC, West Orange, N.J., (drinkbalance.com) showcased its line of functional waters, including Travel, Relax, Mind, Refresh and Digest varieties.
Better Health Lab Inc., Hackensack, N.J., (alkazone.com) showcased its Alkazone waters with antioxidants, electrolytes and potassium.
Essentia Water Inc., Bothell, Wash., (essentiawater.com) introduced six-packs of its Essentia super hydrating water.
Seattle-based Golazo Inc. (vivagolazo.com) showcased its sports hydration and sports energy lines.
Hawaiian Springs, Kea’au, Hawaii, (hawaiianspringswater.com) noted that in 2012 it sold 52 percent more cases of its Hawaiian Springs Natural Artesian Water compared with 2011 and expanded distribution into more than 3,500 retail locations in the United States. It also announced plans to switch to recycled polyethylene terephthalate (rPET) bottles later this year.
Herbal Water Inc., Narberth, Pa., (herbalwater.com) highlighted its four-pack of 12-ounce glass bottles of Ayala’s Herbal Water. The sparkling, herb-infused waters are available in Lemongrass Mint Vanilla, Cinnamon Orange Peel, Ginger Lemon Peel and Lavender Mint varieties.
San Francisco-based Hint Inc. (drinkhint.com) highlighted its Hint Fizz sparkling waters in Strawberry Kiwi, Blackberry, Watermelon and Peach flavors.
Australian company Mode Drinks (modedrinks.com) debuted Coco Fresco coconut water in Natural and Strawberry varieties and noted plans to debut Watermelon and Passionfruit varieties soon. The company also announced plans to launch V20, a vitamin-enhanced water with a dosing cap, in Orange, Lemon, Blueberry and Pomegranate flavors.
Nestle Waters North America Inc., Stamford, Conn., (nestle-watersna.com) announced the launch of its Perrier sparkling waters in 8.45-ounce slim cans. It also highlighted its Resource natural spring water with electrolytes.
Purchase, N.Y.-based PepsiCo’s (pepsico.com) O.N.E. Coconut Water displayed its Natural, Pineapple and Mango flavors as well as its newest Pink Guava variety. It also debuted new varieties of Naked Juice drinks: Tomato Kick, Berry Veggie and Protein Zone Banana Chocolate. At a booth nearby, Izze Beverage Co., Boulder, Colo., (izze.com) a wholly owned subsidiary of PepsiCo, offered samples of its 13 different flavors of sparkling juice drinks. The company also showcased its Trop 50 juice drinks and new packaging for its Tazo ready-to-drink (RTD) teas.
New York-based Q Drinks (qdrinks.com) introduced Q sparkling citrus drinks in Grapefruit, Lemon and Orange flavors.
Warren, Mich.-based Sundance Beverage Co. (lacroixwater.com), a subsidiary of National Beverage Corp., announced that its LaCroix sparkling waters brand is expanding into Target stores in Canada. It also plans to focus on building distribution in the northeastern United States, it says.
Taste Nirvana International Inc., Walnut, Calif., (tastenirvana.com) introduced Real Coconut Water with Thai Chile Extract, adding a hint of spice to the coconut water, the company says.
New York-based Wat-aah (wat-aah.com) showcased a special limited-edition bottle and nutrition game just for the show. The “Wat-aah Challenge” bottle featured a “Mission Possible” theme and celebrated the company’s commitment to prevent kids from consuming sugary drinks. The game mirrored this mission using an Apple iPad app in which players could dodge lasers, intercept sugars, crack codes and solve puzzles to keep the Wat-aah boy from drinking soda.
Zico, Hermosa Beach, Calif., (zico.com) showcased its line of chilled coconut waters and four-packs of 8-ounce cartons of Zico Chocolate targeted at kids.
San Francisco-based Zola (drinkzola.com) expanded its line of same-named coconut water and acai juices to include an all-natural Coconut Water with Pulp beverage.
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