Pernod Ricard USA, a US-based premium spirits and wine company and the owner of the ABSOLUT VODKA brand, has launched a new limited edition bottle of ABSOLUT MEXICO in the US.
Launched initially in Mexico in 2012, the limited edition ABSOLUT MEXICO bottle is designed by Mexico-based artist and tattooist Jeronimo Lopez Ramirez, who is also known as Dr Lakra.
The bottle's design brings the spirit of Mexico through three ancient Mayan cultures - Hurakan (Hurricane), Kukulkan (Serpent) and Balam (Jaguar) and features shades of orange, green, blue and yellow colors.
Pernod Ricard USA vodkas vice president Maxime Kouchnir said, "For ABSOLUT VODKA, no one was a better choice for our collaboration than Dr. Lakra, with his technique of weaving in the design of existing objects, and in this case, an ABSOLUT VODKA bottle."
ABSOLUT MEXICO is used as a base for preparing variety of cocktails, including ABSOLUT SUECA and ABSOLUT LIMONERO.
The limited edition bottle of ABSOLUT MEXICO is available in select retail outlets at a suggested retail price of $19.99 per 750ml bottle.
