AQUAhydrate today announced that it has finalized distribution deals with the nation’s two largest grocery retailers, Kroger and Safeway. The agreements will bring the high alkaline and enhanced water brand into stores owned by the two chains and their subsidiaries in regions across the country.“It’s exciting to see the support of two of the nation’s largest grocery retailers in our endeavors to reach more people with a genuine wellness product,” said John Cochran, CEO of AQUAhydrate.
While AQUAhydrate has been distributed nationally in GNC stores since November, the deals with Kroger and Safeway will dramatically increase the retail presence and mainstream availability of the water. Notably, the agreement with Kroger comes in the midst of plans to bolster its offering of emerging and better -for-you brands, with a particular focus on natural and organic products.
