Kellogg Company has a commitment to allergen management and is confident that these new Pop-Tarts® toaster pastries varieties cannot cross-contaminate with any of our current flavor varieties due to production in separate facilities. The new flavors will also have very different carton graphics and inner packaging foil to alert consumers to the nut allergens in the food. The cartons for the peanut flavors are orange in color with the phrase ““Gone Nutty” under the Pop-tart name. In addition, the foil wrapper is gold in color with the allergen statement printed on front and side panel.
The new packaging graphics are:
The new Kellogg’s® Pop-Tarts Gone Nutty! ™ allergen advisory statement will include Contains Wheat, Peanut, Milk, Soy and Almond ingredients. The allergen statement will appear on the cartons and packages of our new Pop-Tarts Gone Nutty! ™ Frosted Chocolate Peanut butter and Peanut Butter flavored toaster pastries. No advisory statement will appear on current Pop-tarts toaster pastries ® varieties.
Because product formulations may change from time to time, consumers are strongly encouraged to read the package label prior to every purchase.