Fruttare, a frozen fruit bar first developed in Brazil in the 1980s, is about to hit the US market from Unilever, with a marketing campaign featuring Grammy-winning hip-hop artist Ne-Yo and platinum-selling singer Cher Lloyd.
Fruttare fruit and milk bars as well as the fruit and juice lines, will roll out next month. The world's largest ice cream company said that Fruttare is "now a global brand" on sale in 15 countries, among them Canada, Mexico, India and Turkey.
"The launch of Fruttare in the US marks another significant first in the category, following on the heels of our successful introduction of Magnum in 2011," said Nick Soukas, director of ice cream at Unilever. "The Fruttare Fruit and Milk Bars bring together creamy milk and real fruit for a great taste sensation unlike anything else on the market. We wanted to create a similarly unique combination by blending the sounds of two artists who can bring our brand's 'It's All Good' outlook to life."
Fruttare Fruit and Milk Bars are made with real fruit and creamy milk, and are available in four varieties:
* Strawberry and Milk
* Coconut and Milk
* Banana and Milk
* Peach and Milk
Fruttare Fruit and Juice Bars are made with real fruit, and are available in four varieties:
* Strawberry
* Orange
* Mango
* Lime
Ne-Yo and Cher Lloyd will come together for a first-of-its-kind collaboration giving fans an unprecedented opportunity to contribute to the creative process of an original song. The song will be inspired by social media submissions on Facebook. Music-lovers can visit the Fruttare US Facebook page for an inside look at as they write and record the song, and also view the social submissions from fans across the country in real-time.
To further celebrate its US debut, Unilever's brand will be a presenting sponsor of the 2013 Coachella Valley Music and Arts Festival. The brand will present the "Fruttare Hangout" -- an on-site destination where attendees can share their "It's All Good" moments. The "Fruttare Hangout" will offer visitors a chance to chill out, revive and refresh between their favorite concerts and taste new Fruttare Fruit Bars
