Soupman Inc. announced the appointment of Lloyd Sugarman to the position of chief executive officer. Sugarman, who brings a wealth of retail merchandising, restaurant operations and franchising experience, will focus on the expansion of the company's award-winning soups into the $6 billion annual retail soup category following the recent launch of The Original SoupMan's Tetra Pak cartons in grocers' soup aisles.SoupMan's new shelf-stable carton soups are now being sold in the main soup aisle of supermarkets across the country.
In addition to the grocery store retail line, Sugarman intends to also leverage his 20 years of restaurant industry experience to expand the company's franchise model, Al's Famous New York Delicatessen & Restaurant, which features the world renowned Original SoupMan soups, along with a full authentic NY delicatessen breakfast and lunch menu. The company recently announced multi-unit franchise deals to open Al's Famous New York Delicatessen & Restaurant models in casinos throughout the U.S. and Canada. The next two locations are slated to open in the Mohegan Resorts Casino in Atlantic City and the Mohegan Sun at Pocono Downs.
"We believe that Lloyd's unique combination of business acumen, creative thinking and incredible passion and energy make him an ideal fit to lead our management team at SoupMan," said Robert Bertrand, president of SoupMan. "He thinks big and has shown that he knows how to execute. SoupMan is at a pivotal point in our growth with product presence in grocery stores and growing our deli franchise. We believe Lloyd is the leader to get us where we want to be on both fronts."
"We are taking what has historically been a dormant category and making it incredibly exciting by doing something we believe is different and better than anyone out there," Sugarman said. "We've got powerful brand recognition. We've got celebrities and athletes and famous chefs backing us. We've got Tetra-Pak packaging to preserve taste and quality of Al's famous soups and artistic design that appeals to the eye, and we've got a franchise restaurant model to supplement grocery store distribution. But at the core of it all is a superior product. That's what we expect will catapult our growth and carry us for years to come."
