The national rollout of Premium McWraps and a boost in breakfast sales in the United States weren’t enough to offset a disappointing April for McDonald’s Corp., which reported a 0.6% drop in global comparable sales.
While U.S. sales rose 0.7%, a decline in other regions reflected the impact of the bird flu in China and soft results in Germany, France, Japan and Australia. Same-store sales fell 2.4% in Europe and 2.9% in Asia/Pacific, Middle East and Africa.
“McDonald’s is focused on becoming our customers’ favorite place and way to eat and drink by leveraging the strength of our menu variety, unsurpassed value and convenience, and by emphasizing outstanding customer service,” said Don Thompson, president and chief executive officer. “As we begin the second quarter against the backdrop of a persistently challenging macro environment, the McDonald’s system is aligned around executing our long-term strategies to drive sustained, profitable growth.”
Strategies include emphasizing value and breakfast platforms and enhancing brand presence with new restaurants and extended hours.
