United Fresh Produce Association today unveiled a new Recall Ready Program to help the produce industry companies prepare for recalls and to provide professional assistance for managing recall events. The program, announced during United Fresh 2013 in San Diego, will be available on June 1.
Recall Ready is designed to give companies peace of mind and the confidence that they are prepared in advance, and have the resources to respond to any recall situation. The program is a partnership between United Fresh and the legal and communications experts at OFW Law and Watson Green, who are counted among the food industry’s leading crisis counseling firms.
Companies can choose program service options that include a recall plan review, creation of a custom recall plan, and mock recall training. The program plans, with fees ranging from $5,000 to $15,000, help produce companies prepare for recalls and to learn how to deal with the issues that can often arise during recalls.
Once companies have completed one of these services to be prepared for a recall, companies can then engage United’s Rapid Recall Response Team to provide assistance from United and outside experts from the first moments of a recall crisis. The plan offers a 24/7 recall hotline and 8 hours total consultation from United and Watson Green. The plan includes discounts on legal and communications services, if needed, beyond the initial consultation period.
