DuPont has announced its 2013 Packaging Award winners, naming U.K.-based design firm pi global the top winner for its AidPod, which delivers life-saving medicine to remote sub-Saharan villages. This unique packaging and distribution program captured the premier Diamond and the Special 25th Anniversary ‘Food Security’ award.
AidPod was developed by pi global for ColaLife, an independent non-profit organization that leverages The Coca-Cola Co. distribution network to get medicines and instructions to remote areas. The AidPod is a self-contained anti-diarrheal kit that tucks between bottles in Coca-Cola crates. This winning-generation AidPod has evolved to become part of the kit itself, serving as both a single, measured dose mixing and drinking vessel.
Each year a panel awards diamond, gold, or silver honors based on excellence in one or all of three categories: Innovation; Sustainability; and Cost/Waste Reduction. This year the independent judges granted one diamond, four gold, and 10 silver awards for packaging in a diverse set of markets.
The other winners included:
• Pepperidge Farm re-close Seal Tab technology from Pepperidge Farm, Campbell Co., and Sonoco Flexible. In its Baked Naturals Cracker Chips bag, Pepperidge Farm is the first to use a re-close Seal Tab technology. The new packaging, developed in collaboration with Sonoco Flexibles, features a large and visible re-close tab with a pressure sensitive adhesive (PSA) system incorporated into the film lamination. The result is greater surface area and better adhesion without obstructing brand messaging.
• Campbell’s Go Soup standup pouch from Campbell’s Soup Co. and C&K Propack. Campbell’s Go Soup is packaged in a flexible, standup retort pouch that offers greater consumer convenience. Designed to appeal to young consumers who are constantly on the move, this pouch is microwaveable and enables a short cook time. The clear gusset on the pouch helps it to stand up on shelves and also allows consumers to have a peek at the unique ingredients that make up the product inside.
• Heinz’s iconic ketchup bottle from Heinz, Graham Packaging, and Aptar. The new Heinz Ketchup bottle improves production, cost efficiency, brand equity, merchandising, and consumer usage. The new design incorporates several key elements from the iconic octagon-shaped 14-oz glass ketchup bottle. The label panel geometry replicates the facets of the iconic ketchup bottle. In addition to the brand equity and aesthetic elements of the new design, the bottle design provides stability under load and a squeezable area that quickly rebounds. The new bottle design also reduces overall package material use by more than 20% by weight.
