China Mengniu Dairy is set to launch a new organic milk brand, which will be imported from Denmark.
The company stated that the new brand of milk will be supplied by Swedo-Danish cooperative Arla Foods and will be marketed under Arla Organic Whole Milk brand, reports chinadaily.com.cn.
Initially, the product will be rolled out launched in Shanghai, Beijing and other 30 cities in August. It will be available in 250ml and one liter packs.
Mengniu Dairy is primarily involved in manufacturing and distribution of dairy products including liquid milk products, such as UHT milk, milk beverages and yogurt, ice cream and other dairy products such as milk powder.
