Arla Foods, a Denmark-based dairy cooperative, has selected the digital asset management (DAM) software of American Widen Enterprises.
Widen Enterprises DAM is said to be a cost-efficient brand management solution conducive to decentralized advertising operations.
Arla Foods currently has sales offices in over 30 countries and distribution in more than 100 countries.
The DAM software developed for the dairy giant enables multiple contributors, give ad agencies read and download permission, support scalable hosting and carry out bulk uploads.
It will also support multiple video, audio, and image formats, PowerPoint presentations, and desktop publishing tools like Adobe Creative Suite.
Arla Foods ADtomic digital project manager Daniel Peulicke Hansen said that the co-operative seeks a solution that could work around the world.
"We gave that some credit, but it was more a matter of the support we felt from Widen's team. We also saw Widen's use of Amazon cloud services as a stamp of quality," Peulicke added.
