w trade show premieres this week --- Healthy Beverage Expo. The conference and exposition - which is dedicated to supporting and fueling the healthy drink segment of the beverage market --- takes place June 7 --- 9 at the Las Vegas Convention Center. Keynote presenter and Supermarket Guru Phil Lempert, among other leading experts, are set to look at the critical issues the industry should address, the latest healthy beverage trends and the hottest newest healthy beverage products."Consumers are demanding healthy beverages in the marketplace and retail sales of these drinks --- whether nutritional, functional or enhanced --- are climbing," says Kim Jage, director of marketing and sales for Healthy Beverage Expo. "The future is ripe for healthy beverages and this Expo is the smart new tradeshow that serves it.
Delegates can expect Healthy Beverage Expo to heighten market awareness, raise the bar on quality and offer new paths to distribution --- all while providing a high-value, high-visibility stage for the healthiest products. Those that attend this first show will help build the future."
According to Healthy Beverage Expo, a healthy beverage is defined as a "Nutritious and functional beverage made from high quality ingredients and pure water, marked by an undeniable accountability for the effects of processing, packaging and distribution."
"We've seen a war against unhealthy, high-calorie, sugary beverages and over consumption, starting with New York's size regulation and Coca Cola's advertising about obesity factors," says Lempert, the Healthy Beverage Expo keynote presenter and advisory board member.
For his presentation, Lempert plans to offer key insights on the state of beverages, healthy beverage opportunities and the future. "Now, consumers are going to want to understand what makes a beverage healthy, and they're going to want a variety of healthy options at their supermarket. Without a doubt, beverage manufacturers of all kinds need to prepare for certain change, as we're entering a realm that may not be comfortable for antiquated beverage businesses."
At the event, buyers, distributors, manufacturers, retailers and dietitians can preview and compare an extensive range of healthy beverage options, explore newly launched products, source vendors, hear from top imbibe experts, establish key relationships and evaluate opportunities to capitalize on this fast-growing segment.
Exposition hours for Healthy Beverage Expo, as well as World Tea Expo, are: Friday, June 7 from 11 a.m. - 5:30 p.m.; Saturday, June 8 from 11 a.m. - 5:30 p.m.; and Sunday, June 9 from 11 a.m. - 4 p.m.
Key educational sessions at Healthy Beverage Expo include: Reaching Consumers Where They Shop; Simplifying Natural and Functional Beverage Trends for Retail Action; Culinary Trends, Consumer Priorities & the New Nutritional Competition Landscape; Consumer Health Behavior and Attitudes; Super-fruits, Super-foods and Super-ingredients; and How Healthy Beverages Play a Key Role in Healthy Aging; among other many other topics.
