Whyte & Mackay Americas, a wholly owned subsidiary of Scotland-based alcoholic beverages company Whyte & Mackay, has selected Blackheath Beverage Group (BBG) to represent Whyte & Mackay’s Scotch whiskey portfolio in the US.
Formed in August 2012, BBG uses its proprietary sales force and marketing team to help increase the business of spirits brand owners and suppliers.
Under the new partnership, BBG will immediately work with Whyte & Mackay team to help drive the growth of the Scotch brands in the country.
Whyte & Mackay Americas vice president Jorge Gutierrez said Dalmore and Jura malt whiskies have been on a fast track in an outstanding category.
"Cluny Blended Scotch Whisky is also growing strongly despite an overall segment decline," Gutierrez added.
"Blackheath have put together an experienced, energetic team that we believe will help to increase our market penetration and accelerate the development of our brands in the US market."
BBG CEO Jay Harkins said he could not be happier than to have the opportunity to work with the Whyte & Mackay team and represent such outstanding brands in the marketplace.
"In combination the Blackheath and Whyte & Mackay sales infrastructures will ensure that Dalmore, Jura, Cluny and John Barr continue to outperform the market," Harkins added.
