UK pomegranate juice drink brand PomeGreat has launched a new 'super-strength' concentrate.
The new product, which comes in 1-litre bottles, is designed to be mixed with water or foods as a supplement to a healthy diet.
Available exclusively online from the PurePlus website, one bottle contains 33 servings, each 30ml packing the full nutritional and antioxidant benefits of the pomegranate fruit.
"Body friendly this new product certainly is, but it's far from a conventional cordial," said Adam Pritchard, CEO of PomeGreat. "This is the concentrated essence of a barrel-load of pomegranates. Essentially, it's the equivalent of pressing the entire fruit of one pomegranate tree into a single bottle."
The concentrate has a long shelf life and, even once opened, can be kept refrigerated for up to three months.