BASF will demonstrate how healthy and tasty can be synonymous in its “kitchen” at booth1529 at the 2013 Institute of Food Technologist (IFT) Food Expo. More than 20,000 of the world’s top food science and technology professionals will meet at the McCormick Place convention center in Chicago on July 13-16.
“BASF’s newly designed, interactive booth makes it easy for IFT attendees to experience how we make Newtrition a reality,” said Samy Jandali, Vice President, Nutrition & Health, BASF North America. The Newtrition brand was launched recently to better understand consumer needs and to use this knowledge in close partnership with customers to develop new, innovative solutions for the foods and beverages of tomorrow.”
• Bread with BASF’s award-winning omega-3 powder for nutritious sandwiches
• Bar bites with plant sterols for heart-healthy snacking
• Energy drinks with the right amount of vitamins B, E, and caffeine for a healthy boost
• Body shaping beverages-on-the-go with Tonalin CLA (conjugated linoleic acid) in a convenient pouch
To demonstrate the performance side of its ingredients portfolio, BASF will feature:
• Iced tea filtered with Divergan for stability and clarity
• Cupcakes with Spongolit aerating emulsifiers for excellent cake texture and volume, and Lamequick whipping concentrates for smooth, appealing icing
