US-based sandwich chain Erbert & Gerbert’s Sandwich Shop has added a range of branded chips to its existing line of offerings.
The new chips are available in eight exclusive flavor varieties, including Original Chips, BBQ Chips, Sour Cream & Onion, Sea Salt & Vinegar Kettle Chip, Spicy Jalapeño Kettle Chips, Baked Original Chips, Baked Cheesy Curls and Nacho Cheese Tortilla Chips.
Commenting on the launch, Erbert & Gerbert's Sandwich Shop marketing director Chuck Schwalbe said, "We're very excited to be adding more Flavornation for guests to enjoy.
"Our franchisees are proud to now offer guests these eight new flavor recipes that no else has."
Erbert & Gerbert's will host Free Chip Day to introduce the new branded chips across its locations across the nation.
Founded in 1988, Erbert & Gerbert's currently has around 63 locations across eight states, with locations ranging from urban centers to rural areas. It is expecting growth for 2013-2014 in Iowa, Illinois, Colorado, Kansas, Montana, Missouri and Nebraska, with additional franchises slated to open in Michigan and Texas.
