Sir Stelios Haji-Ioannou, the founder of EasyJet, is launching a pilot scheme for a budget food retail chain. He has registered the domain name www.easyfoodstore.com.
“My interest in the food retailing business was sparked by recent press stories covering the widespread use of food banks by the needy and my own experience with the "food from the heart" charitable program operated by my philanthropic foundation in Cyprus,” he said.
"I have a feeling that there is a gap in the food retail market – a niche below some of the current budget operators such as Aldi and Lidl.”
"Currently I am only working on launching one pilot store from an already acquired freehold property in South London,” continued Sir Stelios. “So this is a low risk experiment in a new market sector for easyGroup. It should be seen in context of our recent acquisition of the old Metlife office block in Croydon to house a number of "easy" branded businesses. The top three floors will be converted into our very popular easyHotel brand, with a couple of the lower floors rented out as short term office space via easyOffice.co.uk. There is an option to use a further two floors to house an easyGym.”
"The ground floor will provide a site for a low risk pilot store easyFoodstore,” he said. “Concentrating on affordable, basic "no-brand-name" packet and tinned foods at bargain prices, easyFoodstore underlines the need for additional reliable day-to-day provision of basic foodstuffs. No other details have yet been decided.”
"If the pilot site shows there is a need for this offering, easyfoodstore could be rolled out on a wider basis from 2014 onwards using freehold retail sites - buying into the weaker real estate prices in that sector,” concluded Sir Stgelios. “I hope that a commercially viable venture offering affordable food will help many people in need as well as produce a viable return for the capital employed."
