Salt of the Earth is launching low sodium sea salt supplemented with fruit and vegetable essences. According to the company, WonderSalt helps facilitate the new, lower sodium intake targets for children.
WonderSalt, developed and produced by Salt of the Earth, is a multicoloured, low-sodium sea salt line for children. It is enriched with extracts of vegetables and fruits (such as radish, carrot, apple and lemon), providing health benefits as well as natural colouring. It contains only 50% the sodium of common salt, yet is said to be taste-identical. "
WonderSalt, developed and produced by Salt of the Earth, is a multicoloured, low-sodium sea salt line for children. It is enriched with extracts of vegetables and fruits (such as radish, carrot, apple and lemon), providing health benefits as well as natural colouring. It contains only 50% the sodium of common salt, yet is said to be taste-identical. "
Consumers in general, and children in particular, could be getting too much sodium in their diet,” said Inbal Trop Kirsch, marketing director of Salt of the Earth. “Salt is invisible when added to foods. By colouring WonderSalt with fruit and vegetable essences, it is possible not only to help kids and adults eat low-sodium foods, as a bonus, they can see how much salt to put on their food. This way, they can control their salt intake easily and learn in a fun way.”
WonderSalt contains a proprietary mix of sodium and potassium in combination with natural essences of fruits and vegetables to create a vegetarian low-sodium salt. It is marketed in four vivid colours: yellow, red, orange and green. These natural colours normally are susceptible to oxidation, so Salt of the Earth has developed what it says is an advanced technology to overcome oxidation and maintain long shelf life.
“Salt of the Earth is focused on developing a line of high-value sodium reduction solutions to address specific markets,” said Trop Kirsch. ”Our mission is to help reduce sodium in the diet without compromising on good taste or high quality.”
Salt of the Earth produces and markets to food manufacturers and retailers worldwide.
