Agricola Don Camillo takes part to Macfrut for the first time, but does it "in style".
In fact, it will disclose a big piece of news- as of next year, the company will also start producing a dried melon snack (in the photo).
An innovation for a company that has always believed in R&D for new varieties, in line with consumer needs.
"The product, which did great in the first tests, will be officially presented in Cesena and then it will be launched more significantly at Fruit Logistica in Berlin," explains chairman Ettore Cagna.
"With this product, we want to give a chance to those who like to eat this fruit the whole year round," continues sales manager Walter Benelli.
The 50 gram packet of dried melon, made with the traditional Don Camillo varieties, will be available from February 2014.
In fact, it will disclose a big piece of news- as of next year, the company will also start producing a dried melon snack (in the photo).
An innovation for a company that has always believed in R&D for new varieties, in line with consumer needs.
"The product, which did great in the first tests, will be officially presented in Cesena and then it will be launched more significantly at Fruit Logistica in Berlin," explains chairman Ettore Cagna.
"With this product, we want to give a chance to those who like to eat this fruit the whole year round," continues sales manager Walter Benelli.
The 50 gram packet of dried melon, made with the traditional Don Camillo varieties, will be available from February 2014.