Stolichnaya vodka, a brand owned by Luxembourg-based SPI Group, has introduced a new glow-in-the-dark bottle, Stoli Night Edition.
The new Stoli Night Edition features a label printed with glow-in-the-dark ink, which glows in the dark after exposing it to light for a long period of time, reports thespiritsbusiness.com.
A hidden pattern on the front label is visible only in the darkness.
SPI Group chief marketing officer Marco Ferrari was quoted by the site as saying, "Those who appreciate a good party with friends, who love a well-crafted cocktail and enjoy the passion and excitement of nightlife - these people are the ones who've made Stolichnaya what it has been for more than 75 years and still is today."
Stoli Night Edition will be available in selected bars and travel retail outlets from October and December 2013 respectively.
SPI Group engages in the production of vodka, wines, cider, and raw alcohol products, as well as ready-to-drink cocktails and liquors.
