Food service
Westfro delivers worldwide, but the EU is the main market for Westfro. "We are especially active in food service in Germany and France," says Charlotte. "We think it is important to distinguish ourselves and we do that by building long-term relationships. Our customers are also pleased by the combination of high quality and fair prices for the products. What is special is that they advertise us because they are so satisfied. We are continually busy to maintain the quality the whole year through. We do not want to see our products fluctuate in quality and are therefore very strict."
Westfro products are traded under their own brand and another private label. "It is around 50/50," says Verhelle. "Food service is our largest market and historically we have strong growth. Additionally we also supply to industry and retail, and because we focus on the best quality, we actually fit into any market."
