J&K Fresh and its east coast affiliate, J&K Fresh East, are pleased to announce the launch of Freshlook ™ their new and innovative web based track & trace technology.
Designed specifically for the importation of perishable cargo, Freshlook emphasizes the importance of visibility, statistical reporting and trade document compliance management. “Our customers’ business is so different from general commercial cargo they require a real-time solution that is built around their specific business needs,” said Larry Antonucci, President of J&K Fresh East.
FreshLook ™ provides in-depth visibility and status of CBP, FDA, USDA, and terminal availability. In order to enhance and improve productivity, the system’s dashboard functionality enables the end user to swap between global search and exception based transactions to manage containerized and break bulk cargo such that communication, efficiencies, and cargo movements are maximized and the occurrence of delays and demurrage are minimized. “Exception based management drives productivity by focusing resources on the problem items, not the cargo that is flowing as it should,” said Antonucci. “Time wasted is money lost.”
The company has positive feedback from initial client introduction and rollout. Lynnette Keffer, President of J&K Fresh and matriarch of the J&K Fresh brand said, “FreshLook ™ represents our on-going commitment, and investment, in building the brand into the preeminent customs broker and import coordination provider for anything fruit and produce. Our customers have been asking for a dedicated solution tailored to their specific needs and we’re very happy to be able to provide it.”
There is no additional charge to use the application if you are a J&K Fresh client. “The perishable cold chain is costly enough without being charged for something we feel is a by-product of our services,” said John Ercolani, J&K Fresh East’s Vice President Operations. “The unique nature of import coordination and facilitation for perishable cargo requires a solution that is accurate, reliable, flexible, and easy to use - and that's Freshlook ™,” he added.
