ncy 'Buddy' has created the new packaging for Tesco Tortillas and Dips range.In a statement, the Australian design team explained that they were briefed to create a range with a less mainstream feel and a more natural, adult personality.
The concept was inspired by hand-painted graphics and sign writing found on rustic broken-rendered walls in Mexico, using bright colours to reflect the flavour variants.
With the re-design Tesco have launched a premium range of Mexican flavours with a twist which Buddy have distinguished by using a consistent darker 'holding-device' and an additional accent colour for each to pick out the flavor.
