-based merchant’s customers will now be able to see more information on wines and producers as well as view reviews, scores, drinking dates and current market pricing.The partnership is the first for Wine Owners which hopes to form more as merchants seek to offer their clients greater interactive control over their portfolios.
Founder, Nick Martin, said: “We saw the opportunity to provide cloud-based solutions to the trade to help them more proactively manage their customer relationships and leverage clients’ stockholding to both parties’ benefit.
“At the same time the platform empowers their private client customers with market-leading tools, information and unparalleled visibility of their wine collections”.
