Sauza Tequila, a brand owned by US-based alcoholic firm Beam, has partnered with Justin Timberlake to debut Sauza 901 super-premium tequila.
The new Sauza 901 super-premium tequila delivers a smooth, versatile and unique taste that is a cut above the rest, the company claims.
Priced at a suggested retail price of $29.99, Sauza 901 will be available in select markets in early 2014.
According to the company, the new tequila will be available in a 80-proof 750ml bottle that will feature new co-branded packaging, including a distinctive bottle and a unique label design.
Beam North America president Bill Newlands said that the company is looking forward to driving Sauza 901 in the marketplace with the backing of Beam's powerful marketing, sales and distribution organization.
"This is amazing liquid, and we believe Sauza 901 will challenge industry norms and transform the way people think about tequila," added Newlands.
