Brinker International, Inc. hopes to heat up sales at Chili’s Grill & Bar with a new Tex-Mex menu.
Building off the chain’s Southwest heritage and unique flavor profiles, the Fresh Mex menu, introduced on Jan. 20, features quesadillas, fajitas, enchiladas, bowls, tostadas and crispy tacos.
“These new menu items deliver on key consumer benefits of great-tasting, cravable flavors that are freshly prepared and customizable all at a great value,” said Wyman Roberts, chief executive officer and president, during a Jan. 22 call with financial analysts. “The product innovation is a benefit of our new kitchen equipment, and it also has a very favorable cost of sales.”
