er Co., a craft brewer owned by a beer behemoth that's behind cult favorite Bourbon County Brand Stout, is popping the top on its first national advertising campaign.It's an appropriate time for the Chicago-based brewery, an independent purchased by Anheuser-Busch InBev in 2011, as Goose Island beers became available in all 50 states just last year.
With interest in — and sales of — craft beer on the rise, Goose Island and parent AB InBev figured it was time to formally introduce the brand to consumers.
In addition to a new one-minute video ad that will be found beginning todayon food, travel and music websites, Goose Island will place full and double-page advertisements in upcoming consumer-focused magazines.
The video takes viewers inside Goose Island's Fulton Street Brewery and its barrel-aging facility. And the city of Chicago plays a major part, too, with several shots of the skyline and the L subway line.
Symbolism, sure, but it's meant as a sign that the brewery means to stay true to its roots, despite its growing national reach, says Mark Hegedus, Goose Island marketing director. "And our roots is all about being innovative and creative and always wanting to try what is next out there."
