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Pernod Ricard launches Absolute Berlin

Zoom in font  Zoom out font Published: 2014-02-20  Views: 32
Core Tip: Pernod Ricard's Absolut brand has announced the release of Absolute Berlin, the first ever Absolut City Limited Edition in Germany.
Pernod Ricard's AbsolutAbsolut brand has announced the release of Absolute Berlin, the first ever Absolut City Limited Edition in Germany.

Absolut Berlin features the artwork of Berlin-based artist Zhivago Duncan, known for his messy, anarchic, multimedia creations. Duncan’s design turns the iconic Absolut bottle into a window looking onto one of Berlin’s own iconic Monuments – the Fernsehturm.

The bottle features a magnified image of the Fernsehturm’s famous sphere, with a Dick Flash quote done graffiti-style: “Es ist nicht einfach immer ein Rebell zu sein” – “It’s not easy to always be a rebel.” A perfect expression of the spirit of a city that has long been at the forefront of contemporary art and culture.

“As a brand known for promoting a spirit of independence, Absolut is thrilled to celebrate a city of immense energy that has long been a trailblazer in the arts. Perhaps no city better embodies the sense of transformational possibility,” says Franz Drack, Global Marketing Director at Absolut. “Absolut Berlin is an homage to a multicultural and artistic mecca and to the people who fuel it with talent, ideas and energy.

The bottle is due for release in Germany in May.

 
 
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