eart Rum, the trading arm of single island rum Don Papa Rum, has inked a distribution agreement with UK-based spirits brand developer Marblehead.As per the agreed terms, Marblehead will distribute the single island rum across on and off-trade in the UK, which is the first of its type in the world.
Don Papa Rum is distilled in small batches from quality sugar cane from the island of Negros Occidental, Philippines, known locally as Sugarlandia, the company claims.
Commenting on the deal, Marblehead managing director Emma Wykes said that Don Papa truly brings something special to both established rum drinkers and new explorers to the category.
Don Papa Rum founder Stephen Carroll said the UK is a dynamic and growing rum market and they feel the time is right to enter into a partnership with Marblehead and make Don Papa available here.
"Premium rums such as Don Papa have added another dimension to the drinking moment and, based on the number of requests we've had in the UK for Don Papa, we're excited about our brand's future with Marblehead," Carroll concluded.
