Wellmune WGP, the natural immune booster from Biothera, is now in FruitActiv Immuniboost fruit and whole grain bars from British Colombia-based Sun-Rype.
Wellmune is described as a natural beta 1,3/1,6 glucan derived from a proprietary strain of baker’s yeast, and is said to be clinically proven to safely boost the immune system to keep the body healthy. According to the company, eight published, peer-reviewed studies demonstrate that Wellmune mobilises billions of innate immune cells that are part of the body’s natural defences, without over stimulating the immune system.
“Sun-Rype’s R&D department is highly skilled at developing formulations that maximize taste while incorporating functional ingredients with meaningful benefits, such as clinically proven Wellmune WGP for immune support,” said Barb Broder, group marketing manager, food, Sun-Rype. “With the addition of our FruitActiv Immuniboost line containing Wellmune, boomers and other health-conscious consumers now have an easy way to give their immune system a boost with the goodness of a fruit and whole grain snack.”
“Bars are an ideal delivery vehicle for Wellmune’s everyday, year-round immune support,” said Richard G. Mueller, Biothera CEO. “The FruitActiv Immuniboost bars align with key consumer trends – on the go convenience, wholesome ingredients and functional benefits.”
The bars are available in a choice of Mango Twist or Orange Squeeze flavours. Each bar contains 100 mg of Wellmune.
Currently, there are said to be more than 100 products with Wellmune in more than 60 countries around the world.
